ASC Manual of Procedures

The Manual of Procedures is the operational companion to the ASC Code of Ethics. It defines how submissions are filed, what substantiation is required, how the Screening Committee deliberates, what the timelines are, and how rejections can be appealed.

Practical points marketers should know:

• Submissions require complete substantiation documents up front; incomplete submissions are returned without review.
• Revisions are bounded — substantial reworks typically restart the screening clock.
• Appeals have specific timeframes; missing the window means accepting the original decision.