The Philippine advertising compliance vocabulary, explained in plain English.
The Ad Standards Council Philippines (ASC) is the self-regulatory body that reviews ad content before media placement.
The approval issued by the ASC after a creative passes screening; required before most media placement.
The principles and category-specific rules that govern advertising standards in the Philippines.
The operational document that defines how ASC screening, revision, and appeals work.
The body within the ASC that reviews submitted advertising material against the Code of Ethics.